Expecting More

In: Usability

25 Oct 2011

I received this well designed email from Adobe this morning.  They had my attention with a great design, interesting image, headlines and the right amount of teaser text.  I clicked on the linked date ”March 20 – 23
Salt Lake City, Utah” for more information.  Instead of going to the Adobe Digital Marketing Summit webpage a Save As dialog box came up prompting me to save the .ics file for my calendar program.  I canceled and looked at the page again looking for a link for more information.  None.  Finally I clicked on the main image hoping it would take me to a webpage with more information, unfortunately it was the same .ics file link.  The designer did a good job on this email but failed to consider the expectations of users to learn more.  I can see now that the purpose of this email was simply to announce the date of the Summit, but it confused me because I was expecting more.

Other Issues:
I don’t use Outlook or the .ics format so these links are useless. How about adding a link to add it to my Google Calendar?

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A surprisingly bad usability issue with LuLu’s online chat feature.  Notice the mirrored text at the bottom of the screen.  Way distracting.  It also updates the text as you type it making it even more distracting.

 

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Google recently added the +1 feature to web results.  It allows you to recommend sites you like to those in your social network.  To use it you need to enable it from Google Labs page.

You will be able to add +1 to your website soon.  Sign up to be notified

Related Links:

What to Know About Google +1 for Web Professionals – Website Magazine

 

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To make your blog images in blogger.com fill the full column width first try choosing “Large” size on the upload screen. If that doesn’t work you can also use a free online program called Picnik to resize your image and then upload to your post. See video below, make sure to watch it full screen.

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Click on the screenshots below to find YouTube share links.

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If you’re wondering how to issue a refund in PayPal here are three screenshots to walk you through the process.
(click on the thumbnail images to magnify)

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My Summer classes are listed below.  Contact me if you have any questions.  You can view the full summer catalog online.

BLOGGING, FACEBOOK, AND TWITTER
Learn how to setup these social media services and use them for marketing
your business. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2222
Aug 18 – Sept 15 M W 1 pm – 4 pm $60*

BUILDING FINDABLE WEB SITES
If you’ve built a Web site but are not getting the traffic
you want, this class is for you. We’ll cover a 54-point checklist
to optimize your Web site’s markup, server settings, and content to help
people and search engines find your Web site and keep them coming
back. Other topics of discussion include Web standards, writing quality
content, keyword research, link building strategies, using social networking
to build traffic, and using Google Webmaster tools. Includes a 1-hr
lecture and 2-hr lab.
Logan West Campus ECM2431
July 6 – Aug 5 Tu Th 6 pm – 9 pm $60*

KEYWORD RESEARCH, STRATEGY, & OPTIMIZATION FOR
YOUR WEB SITE

Learn how to do keyword research using WordTracker
and Google. Find out how to build your content around these
keywords to boost your traffic from search engines as well as track results
using Google analytics. Learn how to set up paid advertising campaigns
using Google Adwords and Facebook.
Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2431
July 6 – Aug 5 Tu Th 6 pm – 9 pm $60*

SELL IT ONLINE I
With the 1.5 trillion Internet users, retail online sales are expected to
increase every year. Learn what it takes to make money selling products
online!
Logan West Campus ECM220
July 7 – Aug 9 M W 1 pm – 4 pm $60*
July 6 – Aug 5 Tu Th 6 pm – 9 pm $60*

SELL IT ONLINE II
U.S. retail sales are expected to grow every year. Join the online retail
community and learn more of what it takes to make money selling products
online!
Logan West Campus ECM2202
Aug 11 – Sept 20 M W 1 pm – 4 pm $60*
Aug 10 – Sept 9 Tu Th 6 pm – 9 pm $60*

WEB BROWSER SCRIPTING I (CSS)
Learn CSS techniques to style and design your Web sites.
Background images, styling links, styling lists, creating
navigation menus, styling forms and data tables, layout and
bugs and bug fixing will be covered. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2181
July 7 – Aug 9 M W 6 pm – 9 pm $60*

WEB BROWSER SCRIPTING II (JAVASCRIPT)
Learn basic JavaScript syntax and the Document Object
Model to add dynamic functionality to your Web site.
Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2221
Aug 11 – Sept 20 M W 6 pm – 9 pm $60*

WEB DESIGN I (HTML AND CSS)
Design and create captivating, interactive, and user-friendly Web sites
using HTML and CSS. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2021
July 7 – Aug 9 M W 1 pm – 4 pm $60*
July 7 – Aug 9 M W 6 pm – 9 pm $60*

WEB DESIGN II (FIREWORKS AND DREAMWEAVER)
Learn advanced skills in Web design using Adobe’s industry leading tools,
Fireworks and Dreamweaver. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2121
Aug 11 – Sept 20 M W 1 pm – 4 pm $60*
Aug 11 – Sept 20 M W 6 pm – 9 pm $60*

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How To Register

Register in-person or call
(435) 753-6780 with a
credit or debit card.

Mon-Thurs 7:30am 6:00pm
Friday 7:30am to 4:30pm

Register at least one week before class begins. Seating is limited!

Check out all of BATC’s Spring Classes (pdf).

I have a great new class this spring at BATC called Building Findable Websites also new afternoon classes for Web Design and Sell It Online. I hope to see you there. If you have any questions about these classes feel free to contact me.

BUILDING FINDABLE WEB SITES [New]
If you’ve built a Web site but are not getting the traffic you want, this class is for you. We’ll cover a 54-point checklist to optimize your Web site’s markup, server settings, and content to help people and search engines find your Web site and keep them coming back. Other topics of discussion include Web standards, writing quality content, keyword research, link building strategies, using social networking to build traffic, and using Google Webmaster tools. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2431
March 30 – May 6 Tu Th 6 pm – 9 pm $60*

BLOGGING, FACEBOOK, AND TWITTER
Learn how to setup these social media services and use them for marketing your business. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2222
May 10 – June 9 M W 1 pm – 4 pm $60*

SELL IT ONLINE I
With the 1.5 trillion Internet users, retail online sales are expected to increase every year. Learn what it takes to make money selling products online!
Logan West Campus ECM220
March 29 – May 5 M W 1 pm – 4 pm $60*
March 30 – May 6 Tu Th 6 pm – 9 pm $60*

SELL IT ONLINE II
U.S. retail sales are expected to grow every year. Join the online retail community and learn more of what it takes to make money selling products online!
Logan West Campus ECM220
May 10 – June 9 M W 1 pm – 4 pm $60*
May 11 – June 10 Tu Th 6 pm – 9 pm $60*

WEB BROWSER SCRIPTING I (CSS)
Learn CSS techniques to style and design your Web sites. Background images, styling links, styling lists, creating navigation menus, styling forms and data tables, layout and bugs and bug fixing will be covered. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2421
March 29 – May 5 M W 6 pm – 9 pm $60*

WEB BROWSER SCRIPTING II (JAVASCRIPT)
Learn basic JavaScript syntax and the Document Object Model to add dynamic functionality to your Web site. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM2421
May 10 – June 14 M W 6 pm – 9 pm $60*

WEB DESIGN I (HTML AND CSS)
Design and create captivating, interactive, and user-friendly Web sites using HTML and CSS. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM202
March 29 – May 5 M W 1 pm – 4 pm $60*
March 29 – May 5 M W 6 pm – 9 pm $60*

WEB DESIGN II (FIREWORKS AND DREAMWEAVER)
Learn advanced skills in Web design using Adobe’s industry leading tools, Fireworks and Dreamweaver. Includes a 1-hr lecture and 2-hr lab.
Logan West Campus ECM216
May 10 – June 14 M W 1 pm – 4 pm $60*
May 10 – June 14 M W 6 pm – 9 pm $60*

*Text and/or supplies may be required

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The Dip

In: Daily|Marketing

16 Mar 2010


The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin.

The old saying is wrong-winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

The Dip Blog
The Dip on Wikipedia

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Need content for your website or blog? Not sure what to write about? Check out WordTracker’s new book “The Web Content Recipe Book.” Also see WordTracker’s Website Content page for additional ideas.
With Wordtracker’s new e-book, it’s easy to whip up rich, exciting content that drives more traffic, converts visitors into customers, and establishes your business as an authority.

  1. Answer your customers’ questions
  2. Reveal some of your secret tips and tricks
  3. Bust an urban myth
  4. Write a case study
  5. Write a blog
  6. Write your company’s history
  7. Start a debate
  8. Review of the year
  9. Report on an event
  10. Jargon buster
  11. Admit your mistakes
  12. Review a book
  13. Review a product
  14. Build a Top 10 list
  15. Interview an expert
  16. Write an A-Z
  17. Publish your own survey
  18. Observe
  19. Use an inspirational quotation
  20. Make a video
  21. Publish a press release
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