Want to know what people are saying about your business?  How about keeping tabs on your competitors or just following a topic of interest?  With Google Alerts you can specify a search term and Google will listen for references to it on the web, news, blogs, video and Google groups.  When it finds a match it will email a link to you immediately or in a daily or weekly report.  You can also have your alerts delivered as an RSS Feed.  Give it a try.

Some handy uses of Google Alerts include:

• monitoring a developing news story
• keeping current on a competitor or industry
• getting the latest on a celebrity or event
• keeping tabs on your favorite sports teams

Related Links:

• Yotify – A More Advanced Alert System (watch video)
• BloggingTips.com – Tracking Content with Google Alerts
• Matt’s Musings – Making Life Easier With Google Alerts