I received this well designed email from Adobe this morning.  They had my attention with a great design, interesting image, headlines and the right amount of teaser text.  I clicked on the linked date ”March 20 – 23
Salt Lake City, Utah” for more information.  Instead of going to the Adobe Digital Marketing Summit webpage a Save As dialog box came up prompting me to save the .ics file for my calendar program.  I canceled and looked at the page again looking for a link for more information.  None.  Finally I clicked on the main image hoping it would take me to a webpage with more information, unfortunately it was the same .ics file link.  The designer did a good job on this email but failed to consider the expectations of users to learn more.  I can see now that the purpose of this email was simply to announce the date of the Summit, but it confused me because I was expecting more.

Other Issues:
I don’t use Outlook or the .ics format so these links are useless. How about adding a link to add it to my Google Calendar?