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<channel>
	<title>Media Perfection LC &#187; Dave</title>
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	<link>http://media-perfection.com</link>
	<description>Website Design, Development and Consulting</description>
	<lastBuildDate>Tue, 24 Jan 2012 21:54:37 +0000</lastBuildDate>
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		<item>
		<title>Expecting More</title>
		<link>http://media-perfection.com/2011/10/25/expecting-more/</link>
		<comments>http://media-perfection.com/2011/10/25/expecting-more/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 16:40:57 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Digital Marketing Summit]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=677</guid>
		<description><![CDATA[I received this well designed email from Adobe this morning.  They had my attention with a great design, interesting image, headlines and the right amount of teaser text.  I clicked on the linked date &#8221;March 20 &#8211; 23 Salt Lake City, Utah&#8221; for more information.  Instead of going to the Adobe Digital Marketing Summit webpage a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://media-perfection.com/wp-content/uploads/2011/10/adobe-digital-summit.jpg"><img src="http://media-perfection.com/wp-content/uploads/2011/10/adobe-digital-summit-249x300.jpg" alt="" title="Adobe Digital Summit 2012 Email Announcment" width="249" height="300" class="alignleft size-medium wp-image-679" /></a>I received this well designed email from Adobe this morning.  They had my attention with a great design, interesting image, headlines and the right amount of teaser text.  I clicked on the linked date &#8221;March 20 &#8211; 23<br />
Salt Lake City, Utah&#8221; for more information.  Instead of going to the Adobe Digital Marketing Summit webpage a Save As dialog box came up prompting me to save the .ics file for my calendar program.  I canceled and looked at the page again looking for a link for more information.  None.  Finally I clicked on the main image hoping it would take me to a webpage with more information, unfortunately it was the same .ics file link.  The designer did a good job on this email but failed to consider the expectations of users to learn more.  I can see now that the purpose of this email was simply to announce the date of the Summit, but it confused me because I was expecting more.</p>
<p>Other Issues:<br />
I don&#8217;t use Outlook or the .ics format so these links are useless.  How about adding a link to add it to my Google Calendar?</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fmedia-perfection.com%2F2011%2F10%2F25%2Fexpecting-more%2F&amp;title=Expecting%20More" id="wpa2a_2"><img src="http://media-perfection.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Annoying Chat Screen</title>
		<link>http://media-perfection.com/2011/10/21/annoying-chat-screen/</link>
		<comments>http://media-perfection.com/2011/10/21/annoying-chat-screen/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 18:46:22 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=672</guid>
		<description><![CDATA[A surprisingly bad usability issue with LuLu&#8217;s online chat feature.  Notice the mirrored text at the bottom of the screen.  Way distracting.  It also updates the text as you type it making it even more distracting. &#160;]]></description>
			<content:encoded><![CDATA[<p>A surprisingly bad usability issue with LuLu&#8217;s online chat feature.  Notice the mirrored text at the bottom of the screen.  Way distracting.  It also updates the text as you type it making it even more distracting.<a href="http://media-perfection.com/wp-content/uploads/2011/10/lulu-live-chat.jpg"><img class="alignnone size-full wp-image-673" title="Usability Issue with Lulu live chat" src="http://media-perfection.com/wp-content/uploads/2011/10/lulu-live-chat.jpg" alt="" width="503" height="386" /></a></p>
<p>&nbsp;</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to add +1 to your website</title>
		<link>http://media-perfection.com/2011/04/01/how-to-add-1-to-your-website/</link>
		<comments>http://media-perfection.com/2011/04/01/how-to-add-1-to-your-website/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 21:41:45 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Daily]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=660</guid>
		<description><![CDATA[Google recently added the +1 feature to web results.  It allows you to recommend sites you like to those in your social network.  To use it you need to enable it from Google Labs page. You will be able to add +1 to your website soon.  Sign up to be notified Related Links: What to [...]]]></description>
			<content:encoded><![CDATA[<p>Google recently added the <a href="http://www.google.com/+1/button/">+1 feature</a> to web results.  It allows you to recommend sites you like to those in your social network.  To use it you need to enable it from <a href="http://www.google.com/experimental/index.html">Google Labs page</a>.</p>
<p>You will be able to add +1 to your website soon.  <a href="https://services.google.com/fb/forms/plusonesignup/">Sign up</a> to be notified</p>
<p>Related Links:</p>
<p><a href="http://www.websitemagazine.com/content/blogs/posts/archive/2011/03/31/what-to-know-about-google-1-for-web-professionals.aspx?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter">What to Know About Google +1 for Web Professionals</a> &#8211; Website Magazine</p>
<p>&nbsp;</p>
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		</item>
		<item>
		<title>How to Resize Images for Blogger</title>
		<link>http://media-perfection.com/2010/08/04/how-to-resize-images-for-blogger/</link>
		<comments>http://media-perfection.com/2010/08/04/how-to-resize-images-for-blogger/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 01:16:37 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Blogger]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=635</guid>
		<description><![CDATA[To make your blog images in blogger.com fill the full column width first try choosing &#8220;Large&#8221; size on the upload screen. If that doesn&#8217;t work you can also use a free online program called Picnik to resize your image and then upload to your post. See video below, make sure to watch it full screen.]]></description>
			<content:encoded><![CDATA[<p>To make your blog images in blogger.com fill the full column width first try choosing &#8220;Large&#8221; size on the <a href="http://media-perfection.com/wp-content/uploads/2010/08/blogspot-upload.jpg">upload screen</a>.  If that doesn&#8217;t work you can also use a free online program called Picnik to resize your image and then upload to your post.  See video below, make sure to watch it full screen.</p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/7pC010mIvww&amp;hl=en_US&amp;fs=1?hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7pC010mIvww&amp;hl=en_US&amp;fs=1?hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fmedia-perfection.com%2F2010%2F08%2F04%2Fhow-to-resize-images-for-blogger%2F&amp;title=How%20to%20Resize%20Images%20for%20Blogger" id="wpa2a_8"><img src="http://media-perfection.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Share a YouTube Video</title>
		<link>http://media-perfection.com/2010/07/07/how-to-share-a-youtube-video/</link>
		<comments>http://media-perfection.com/2010/07/07/how-to-share-a-youtube-video/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 02:27:10 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=620</guid>
		<description><![CDATA[Click on the screenshots below to find YouTube share links.]]></description>
			<content:encoded><![CDATA[<p>Click on the screenshots below to find YouTube share links.  </p>

<a href='http://media-perfection.com/2010/07/07/how-to-share-a-youtube-video/how-to-share-youtube-videos/' title='How to Share YouTube Videos'><img width="150" height="150" src="http://media-perfection.com/wp-content/uploads/2010/07/how-to-share-youtube-videos-150x150.jpg" class="attachment-thumbnail" alt="YouTube Share Links" title="How to Share YouTube Videos" /></a>
<a href='http://media-perfection.com/2010/07/07/how-to-share-a-youtube-video/how-to-embed-youtube-videos/' title='How to Embed YouTube Videos'><img width="150" height="150" src="http://media-perfection.com/wp-content/uploads/2010/07/how-to-embed-youtube-videos-150x150.jpg" class="attachment-thumbnail" alt="Embeding YouTube Videos" title="How to Embed YouTube Videos" /></a>
<a href='http://media-perfection.com/2010/07/07/how-to-share-a-youtube-video/where-to-find-youtube-share-links/' title='Where to Find YouTube Share Links'><img width="150" height="150" src="http://media-perfection.com/wp-content/uploads/2010/07/where-to-find-youtube-share-links-150x150.jpg" class="attachment-thumbnail" alt="YouTube Share Links" title="Where to Find YouTube Share Links" /></a>

<p><object width="500" height="280"><param name="movie" value="http://www.youtube.com/v/xoZV-BtJjXw&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/xoZV-BtJjXw&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="280"></embed></object></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fmedia-perfection.com%2F2010%2F07%2F07%2Fhow-to-share-a-youtube-video%2F&amp;title=How%20to%20Share%20a%20YouTube%20Video" id="wpa2a_10"><img src="http://media-perfection.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Issue a Refund in PayPal</title>
		<link>http://media-perfection.com/2010/06/24/how-to-issue-a-refund-in-paypal/</link>
		<comments>http://media-perfection.com/2010/06/24/how-to-issue-a-refund-in-paypal/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 19:55:04 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[PayPal]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=610</guid>
		<description><![CDATA[If you&#8217;re wondering how to issue a refund in PayPal here are three screenshots to walk you through the process. (click on the thumbnail images to magnify)]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re wondering how to issue a refund in PayPal here are three screenshots to walk you through the process.<br />
(click on the thumbnail images to magnify)</p>

<a href='http://media-perfection.com/2010/06/24/how-to-issue-a-refund-in-paypal/refund1/' title='PayPal Refund Step 1'><img width="150" height="150" src="http://media-perfection.com/wp-content/uploads/2010/06/refund1-150x150.jpg" class="attachment-thumbnail" alt="PayPal Refund Step 1" title="PayPal Refund Step 1" /></a>
<a href='http://media-perfection.com/2010/06/24/how-to-issue-a-refund-in-paypal/refund2/' title='PayPal Refund Step 2'><img width="150" height="150" src="http://media-perfection.com/wp-content/uploads/2010/06/refund2-150x150.jpg" class="attachment-thumbnail" alt="PayPal Refund Step 2" title="PayPal Refund Step 2" /></a>
<a href='http://media-perfection.com/2010/06/24/how-to-issue-a-refund-in-paypal/refund3/' title='PayPal Refund Step 3'><img width="150" height="150" src="http://media-perfection.com/wp-content/uploads/2010/06/refund3-150x150.jpg" class="attachment-thumbnail" alt="PayPal Refund Step 3" title="PayPal Refund Step 3" /></a>

<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fmedia-perfection.com%2F2010%2F06%2F24%2Fhow-to-issue-a-refund-in-paypal%2F&amp;title=How%20to%20Issue%20a%20Refund%20in%20PayPal" id="wpa2a_12"><img src="http://media-perfection.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Summer 2010 BATC Classes</title>
		<link>http://media-perfection.com/2010/06/16/summer-2010-batc-classes/</link>
		<comments>http://media-perfection.com/2010/06/16/summer-2010-batc-classes/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 17:11:45 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Workshops]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=604</guid>
		<description><![CDATA[My Summer classes are listed below.  Contact me if you have any questions.  You can view the full summer catalog online. BLOGGING, FACEBOOK, AND TWITTER Learn how to setup these social media services and use them for marketing your business. Includes a 1-hr lecture and 2-hr lab. Logan West Campus ECM2222 Aug 18 &#8211; Sept [...]]]></description>
			<content:encoded><![CDATA[<p>My Summer classes are listed below.  <a href="http://media-perfection.com/contact/">Contact me</a> if you have any questions.  You can view the <a href="http://www.batc.edu/assets/docs/Summer%2010.pdf">full summer catalog online</a>.</p>
<p><strong>BLOGGING, FACEBOOK, AND TWITTER</strong><br />
Learn how to setup these social media services and use them for marketing<br />
your business. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2222<br />
Aug 18 &#8211; Sept 15 M W 1 pm &#8211; 4 pm $60*</p>
<p><strong>BUILDING FINDABLE WEB SITES</strong><br />
If you’ve built a Web site but are not getting the traffic<br />
you want, this class is for you. We’ll cover a 54-point checklist<br />
to optimize your Web site’s markup, server settings, and content to help<br />
people and search engines find your Web site and keep them coming<br />
back. Other topics of discussion include Web standards, writing quality<br />
content, keyword research, link building strategies, using social networking<br />
to build traffic, and using Google Webmaster tools. Includes a 1-hr<br />
lecture and 2-hr lab.<br />
Logan West Campus ECM2431<br />
July 6 &#8211; Aug 5 Tu Th 6 pm &#8211; 9 pm $60*</p>
<p><strong>KEYWORD RESEARCH, STRATEGY, &amp; OPTIMIZATION FOR<br />
YOUR WEB SITE</strong><br />
Learn how to do keyword research using WordTracker<br />
and Google. Find out how to build your content around these<br />
keywords to boost your traffic from search engines as well as track results<br />
using Google analytics. Learn how to set up paid advertising campaigns<br />
using Google Adwords and Facebook.<br />
Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2431<br />
July 6 &#8211; Aug 5 Tu Th 6 pm &#8211; 9 pm $60*</p>
<p><strong>SELL IT ONLINE I</strong><br />
With the 1.5 trillion Internet users, retail online sales are expected to<br />
increase every year. Learn what it takes to make money selling products<br />
online!<br />
Logan West Campus ECM220<br />
July 7 &#8211; Aug 9 M W 1 pm &#8211; 4 pm $60*<br />
July 6 &#8211; Aug 5 Tu Th 6 pm &#8211; 9 pm $60*</p>
<p><strong>SELL IT ONLINE II</strong><br />
U.S. retail sales are expected to grow every year. Join the online retail<br />
community and learn more of what it takes to make money selling products<br />
online!<br />
Logan West Campus ECM2202<br />
Aug 11 &#8211; Sept 20 M W 1 pm &#8211; 4 pm $60*<br />
Aug 10 &#8211; Sept 9 Tu Th 6 pm &#8211; 9 pm $60*</p>
<p><strong>WEB BROWSER SCRIPTING I (CSS)</strong><br />
Learn CSS techniques to style and design your Web sites.<br />
Background images, styling links, styling lists, creating<br />
navigation menus, styling forms and data tables, layout and<br />
bugs and bug fixing will be covered. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2181<br />
July 7 &#8211; Aug 9 M W 6 pm &#8211; 9 pm $60*</p>
<p><strong>WEB BROWSER SCRIPTING II (JAVASCRIPT)</strong><br />
Learn basic JavaScript syntax and the Document Object<br />
Model to add dynamic functionality to your Web site.<br />
Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2221<br />
Aug 11 &#8211; Sept 20 M W 6 pm &#8211; 9 pm $60*</p>
<p><strong>WEB DESIGN I (HTML AND CSS)</strong><br />
Design and create captivating, interactive, and user-friendly Web sites<br />
using HTML and CSS. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2021<br />
July 7 &#8211; Aug 9 M W 1 pm &#8211; 4 pm $60*<br />
July 7 &#8211; Aug 9 M W 6 pm &#8211; 9 pm $60*</p>
<p><strong>WEB DESIGN II (FIREWORKS AND DREAMWEAVER)</strong><br />
Learn advanced skills in Web design using Adobe’s industry leading tools,<br />
Fireworks and Dreamweaver. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2121<br />
Aug 11 &#8211; Sept 20 M W 1 pm &#8211; 4 pm $60*<br />
Aug 11 &#8211; Sept 20 M W 6 pm &#8211; 9 pm $60*</p>
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		</item>
		<item>
		<title>Spring 2010 Ecommerce Classes at BATC</title>
		<link>http://media-perfection.com/2010/03/17/spring-2010-ecommerce-classes-at-batc/</link>
		<comments>http://media-perfection.com/2010/03/17/spring-2010-ecommerce-classes-at-batc/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:20:16 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Daily]]></category>
		<category><![CDATA[BATC]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=573</guid>
		<description><![CDATA[How To Register Register in-person or call (435) 753-6780 with a credit or debit card. Mon-Thurs 7:30am 6:00pm Friday 7:30am to 4:30pm Register at least one week before class begins. Seating is limited! Check out all of BATC&#8217;s Spring Classes (pdf). I have a great new class this spring at BATC called Building Findable Websites [...]]]></description>
			<content:encoded><![CDATA[<div style="border: 1px solid #000000; padding: 10px; width: 170px; float: right; margin: 15px 0 10px 15px;">
<p><strong>How To Register</strong></p>
<p>Register in-person or call<br />
(435) 753-6780 with a<br />
credit or debit card.</p>
<p>Mon-Thurs 7:30am  6:00pm<br />
Friday 7:30am to 4:30pm</p>
<p>Register at least one week before class begins. Seating is limited!</p>
<p>Check out all of <a href="http://www.batc.edu/assets/docs/Spring%20schedule%2010.pdf">BATC&#8217;s Spring Classes (pdf)</a>.<br />
<a href="http://www.batc.edu/assets/docs/Spring%20schedule%2010.pdf"><img src="http://media-perfection.com/wp-content/uploads/2010/03/batc_spring_catalog.jpg" alt="" /></a></p>
</div>
<p>I have a great new class this spring at <a href="http://www.batc.edu/">BATC</a> called Building Findable Websites also <strong>new afternoon classes</strong> for Web Design and Sell It Online.  I hope to see you there.  If you have any questions about these classes feel free to <a href="http://media-perfection.com/contact/">contact me</a>.</p>
<p><strong>BUILDING FINDABLE WEB SITES <span style="color: #ff0000;">[New]</span></strong><br />
If you’ve built a Web site but are not getting the traffic you want, this class is for you. We’ll cover a 54-point checklist to optimize your Web site’s markup, server settings, and content to help people and search engines find your Web site and keep them coming back. Other topics of discussion include Web standards, writing quality content, keyword research, link building strategies, using social networking to build traffic, and using Google Webmaster tools. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2431<br />
March 30 &#8211; May 6 Tu Th 6 pm &#8211; 9 pm $60*</p>
<p><strong>BLOGGING, FACEBOOK, AND TWITTER</strong><br />
Learn how to setup these social media services and use them for marketing your business. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2222<br />
May 10 &#8211; June 9 M W 1 pm &#8211; 4 pm $60*</p>
<p><strong>SELL IT ONLINE I</strong><br />
With the 1.5 trillion Internet users, retail online sales are expected to increase every year. Learn what it takes to make money selling products online!<br />
Logan West Campus ECM220<br />
March 29 &#8211; May 5 M W 1 pm &#8211; 4 pm $60*<br />
March 30 &#8211; May 6 Tu Th 6 pm &#8211; 9 pm $60*</p>
<p><strong>SELL IT ONLINE II</strong><br />
U.S. retail sales are expected to grow every year. Join the online retail community and learn more of what it takes to make money selling products online!<br />
Logan West Campus ECM220<br />
May 10 &#8211; June 9 M W 1 pm &#8211; 4 pm $60*<br />
May 11 &#8211; June 10 Tu Th 6 pm &#8211; 9 pm $60*</p>
<p><strong>WEB BROWSER SCRIPTING I (CSS)</strong><br />
Learn CSS techniques to style and design your Web sites. Background images, styling links, styling lists, creating navigation menus, styling forms and data tables, layout and bugs and bug fixing will be covered. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2421<br />
March 29 &#8211; May 5 M W 6 pm &#8211; 9 pm $60*</p>
<p><strong>WEB BROWSER SCRIPTING II (JAVASCRIPT)</strong><br />
Learn basic JavaScript syntax and the Document Object Model to add dynamic functionality to your Web site. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM2421<br />
May 10 &#8211; June 14 M W 6 pm &#8211; 9 pm $60*</p>
<p><strong>WEB DESIGN I (HTML AND CSS)</strong><br />
Design and create captivating, interactive, and user-friendly Web sites using HTML and CSS. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM202<br />
March 29 &#8211; May 5 M W 1 pm &#8211; 4 pm $60*<br />
March 29 &#8211; May 5 M W 6 pm &#8211; 9 pm $60*</p>
<p><strong>WEB DESIGN II (FIREWORKS AND DREAMWEAVER)</strong><br />
Learn advanced skills in Web design using Adobe’s industry leading tools, Fireworks and Dreamweaver. Includes a 1-hr lecture and 2-hr lab.<br />
Logan West Campus ECM216<br />
May 10 &#8211; June 14 M W 1 pm &#8211; 4 pm $60*<br />
May 10 &#8211; June 14 M W 6 pm &#8211; 9 pm $60*</p>
<p>*Text and/or supplies may be required</p>
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		<title>The Dip</title>
		<link>http://media-perfection.com/2010/03/16/the-dip/</link>
		<comments>http://media-perfection.com/2010/03/16/the-dip/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 00:28:19 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Daily]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=568</guid>
		<description><![CDATA[The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin. The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/gp/product/1591841666?ie=UTF8&#038;tag=dsbb-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1591841666"><img src="http://media-perfection.com/wp-content/uploads/2010/03/200px-The_dip.jpg" alt="" title="The Dip by Seth Godin" width="200" height="283" class="alignright size-full wp-image-569" /></a><br />
<a href="http://www.amazon.com/gp/product/1591841666?ie=UTF8&#038;tag=dsbb-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1591841666">The Dip: A Little Book That Teaches You When to Quit (and When to Stick)</a> by <a href="http://www.sethgodin.com/sg/">Seth Godin</a>.</p>
<p>The old saying is wrong-winners do quit, and quitters do win.</p>
<p>Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.</p>
<p>And then you find yourself asking if the goal is even worth the hassle. Maybe you&#8217;re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it&#8217;s really a Cul-de-Sac, which will never get better, no matter how hard you try.</p>
<p>According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.</p>
<p>Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you&#8217;ll get more than your fair share of profits, glory, and long-term security.</p>
<p>Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.</p>
<p>Whether you&#8217;re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you&#8217;re in a Dip that&#8217;s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.</p>
<p>Seth Godin doesn&#8217;t claim to have all the answers. But he will teach you how to ask the right questions. </p>
<p><a href="http://sethgodin.typepad.com/the_dip/">The Dip Blog</a><br />
<a href="http://en.wikipedia.org/wiki/The_Dip">The Dip on Wikipedia</a></p>
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		<title>The Web Content Recipe Book</title>
		<link>http://media-perfection.com/2010/02/15/the-web-content-recipe-book/</link>
		<comments>http://media-perfection.com/2010/02/15/the-web-content-recipe-book/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 20:27:12 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Daily]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[word tracker]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://media-perfection.com/?p=549</guid>
		<description><![CDATA[Need content for your website or blog? Not sure what to write about? Check out WordTracker&#8217;s new book &#8220;The Web Content Recipe Book.&#8221; Also see WordTracker&#8217;s Website Content page for additional ideas. With Wordtracker’s new e-book, it’s easy to whip up rich, exciting content that drives more traffic, converts visitors into customers, and establishes your [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://media-perfection.com/wp-content/uploads/2010/02/web-content-recipe-book-tb.jpg"><img class="alignright size-full wp-image-552" title="web-content-recipe-book-tb" src="http://media-perfection.com/wp-content/uploads/2010/02/web-content-recipe-book-tb.jpg" alt="" width="150" height="190" /></a>Need content for your website or blog?  Not sure what to write about?  Check out WordTracker&#8217;s new book &#8220;<a href="http://www.wordtracker.com/ebooks/web-content-book">The Web Content Recipe Book</a>.&#8221; Also see <a href="http://www.wordtracker.com/academy/web-content">WordTracker&#8217;s Website Content</a> page for additional ideas.<br />
With Wordtracker’s new e-book, it’s easy to whip up rich, exciting content that drives more traffic, converts visitors into customers, and establishes your business as an authority.</p>
<ol>
<li>Answer your customers’ questions</li>
<li>Reveal some of your secret tips and tricks</li>
<li>Bust an urban myth</li>
<li>Write a case study</li>
<li>Write a blog</li>
<li>Write your company’s history</li>
<li>Start a debate</li>
<li>Review of the year</li>
<li>Report on an event</li>
<li>Jargon buster</li>
<li>Admit your mistakes</li>
<li>Review a book</li>
<li>Review a product</li>
<li>Build a Top 10 list</li>
<li>Interview an expert</li>
<li>Write an A-Z</li>
<li>Publish your own survey</li>
<li>Observe</li>
<li>Use an inspirational quotation</li>
<li>Make a video</li>
<li>Publish a press release</li>
</ol>
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