Media Perfection LC » Marketing

How to Share a YouTube Video

Dave — Thu, 08 Jul 2010 02:27:10 +0000

Click on the screenshots below to find YouTube share links.

The Dip

Dave — Wed, 17 Mar 2010 00:28:19 +0000

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin.

The old saying is wrong-winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

The Dip Blog
The Dip on Wikipedia

Groupon Unsubscribe Page

Dave — Mon, 18 Jan 2010 18:12:36 +0000

Groupon.com knows how to build a great unsubscribe page for their email newsletter. Clicking on the unsubscribe link in their email takes you to a webpage confirming you are unsubscribed. They also express sorrow to see you leave and finally offer a funny video to punish their IT guy responsible for sending out the email. Adding this bit of humor and the simplicity of the unsubscribe process leaves me with a positive feeling about their company and service.

More about Groupon at YouTube.

Official Groupon.com YouTube Channel

New Google Local Business Center Features

Dave — Fri, 12 Jun 2009 00:03:20 +0000

A new reporting dashboard in Google Local Business Center shows statistics about your business listing, like how many users saw your business as a local search result, zip codes where driving directions requests come from, and the top search queries for which your business appeared. This data is only available if you’ve already created an account with Google and claimed your business or created a new listing. Go to their homepage to do this.

Get People to Subscribe to Feeds

Dave — Sat, 30 May 2009 15:31:54 +0000

“Darren Rowse is an Australian blogger, speaker, and consultant. He is the founder of several blogs and blog networks, such as b5media and ProBlogger.net. According to Wikipedia, two of his blogs get around 85,000-100,000 page views a day and over $20,000 in total ad revenue a month.” – Cris Crum

The Toilet Paper Entrepreneur

Dave — Mon, 04 May 2009 17:44:27 +0000

Check out The Toilet Paper Entrepreneur website and book
for some great advice on running your business or starting a new one.

The Tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.

Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against?

Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur’s “get real”, actionable approach to business is a much-needed swift kick in the pants.

Create Your Google Profile

Dave — Wed, 29 Apr 2009 17:14:05 +0000

Google now offers individuals the ability to create their own profiles. You can add links to your websites, add your contact information, photos and a short bio. Worried about privacy? You can choose who sees your information. This is a great way to promote yourself and your projects and websites.

Also be sure to check out this website on How to Write a Bio.

Official Google Profiles About Page

Related Articles:
Why Google Wants You to Google Yourself – Time.com

Google Wants You to Profile Yourself – Wired.com

Extreme Sheepherding by BAAA-Studs

Dave — Tue, 24 Mar 2009 06:20:19 +0000

A few guys some great dogs and a flock of sheep wearing led suits help Samsung promote their new LED TV’s. Not sure if it’s totally authentic, but it’s a good laugh and example of the power of viral marketing. Great work by the sheepherders and sheepdogs.

Better Mail Moments: How to increase the value of your direct mail.

Dave — Fri, 20 Mar 2009 16:29:31 +0000

See how consumers sort through their mail – making quick decisions about what to read first, what to keep and what’s headed for the recycling bin. As you plan your next marketing effort, consider what prospective customers will say when your mail arrives.

Full article at Pitney Bowes.

Social Media in Plain English

Dave — Tue, 24 Feb 2009 23:04:06 +0000

The folks at The Common Craft Show have done it again. Great video explaining what Social Media is and how it can be used.